Fantasy Cricket has become a rage in the present scenario of fantasy gaming. In India, It enjoys a considerable amount of following compared to other categories of fantasy sports namely – Basketball, Volleyball, Football, and Kabaddi. A lot, as a matter of fact, could be attributed to the meteoric rise in digital media which has aggravated the liking of fantasy cricket to the extent that it is being followed by masses across the globe.
While technology has certainly played a crucial role, it simply can’t be the only factor responsible for the dominance of cricket across fantasy gaming platforms.
There are many fantasy gaming apps like Dream11, MyTeam11, Halaplay, Kaptain11, etc but for all those apps, cricket is the most played among their other sports. The demand and popularity for fantasy cricket has been so high that there are certain apps which have only cricket in their apps like Kaptain11.
So without further adieu, let’s have a look at some of the possible reasons contributing to the immense popularity of Fantasy Cricket over other forms of Fantasy Leagues.
1. Cricket is followed by masses
India could easily boast of being the powerhouse of cricket fanatics; credits to cricketing legends like Kapil Dev, Sunil Gavaskar, MS Dhoni, Sachin Tendulkar, and Sourav Ganguly to name a few in ensuring that people remain glued to their TVs and Radios whenever Indian cricket team’s match progressed.
Cricket in India is nothing short of a religion. If truth be told, people worship cricketers owing to their on and off-field achievements. Furthermore, the variety that cricket offers in terms of formats ( ODIs, Tests, T20Is) adds a certain degree of freshness which keeps the viewers on their toes as long as a match is under progress.
The same excitement coupled with some amount of competitiveness knows no bounds when playing a fantasy cricket contest wherein we pick the best possible lineup which, in the end, gets us exciting prizes and offers.
While there have been efforts by other fantasy leagues in creating a similar impact with the Indian audience, they’ve failed to pilot the required effect by lagging at one step or the other.
2. Cricketers turning brand ambassadors
The likes of MS Dhoni, Sourav Ganguly, Hardik Pandya, and Virat Kohli to name a few, being roped in as brand ambassadors by popular fantasy gaming organizations turned out to be a masterstroke in creating awareness amongst the audience about fantasy cricket.
Public figures, especially cricketers, get media attention throughout their careers. Moreover, they possess a great connect with the audience which furthermore stimulates the growth of fantasy cricket by considerable margins.
3. TV commercials
Rigorous marketing via TV commercials wherein the cricketing personnel promote the fantasy product highlighting the features of the same went a long way in strengthening the popularity of fantasy cricket. Although Kabaddi and Football are starting to gain some attention, their response when compared to cricket could be anticipated to remain futile in the near future as well.
4. Rise of Social Media
Talk about TV commercials can Social Media be far behind? Certainly not!. In fact, a large section of the Indian public came to terms with fantasy gaming and subsequently fantasy cricket owing to the presence of social media platforms.
Popular social media sites namely Instagram, Facebook, Twitter, Pinterest, YouTube, and nowadays Telegram have acted as a catalyst to the rapidly growing world of fantasy gaming.
Not to mention, the follower count of the Fantasy Sports organizations in the aforementioned websites which hovers between thousands to millions, fueling the engagement between the masses and fantasy cricket in particular.
Well, I hope the aforementioned reasons would have given a clear insight as to why fantasy cricket has a special place in the minds and hearts of the Indian public compared to other leagues across platforms. One thing’s for sure, fantasy cricket is here to stay and it will rule the Indian gaming market as long as there’s cricket being played across the nation.
Author – Shashank